In 2023 we were ecstatic to have the opportunity to apply to the Big Food Redesign Challenge on the strength of two regenerative food products we have in development, and now we are over the moon to share we’re through to the Production Phase of the Challenge!!!! We can’t say much about our two products (eyes only, thank you very much!), but we can share plenty about the Ellen MacArthur Foundations’ amazing work in the circular economy, and specifically for us, about their efforts in redesigning the food system to allow nature to thrive.

The Challenge was created following The Foundation’s 2021 study, The Big Food Redesign. The study explored how food brands and retailers can rethink the way they design food to regenerate nature. It sets out the Circular Design for Food framework, and establishes five actions companies can take to accelerate the transition towards a circular economy for food.

By rethinking the ingredients we use and how they're produced, it is possible to provide choices that are better for customers, better for farmers, and better for the climate. The Big Food Redesign Challenge offers FMCGs, brands, SMEs, retailers and producers the opportunity to become pioneers of a food system in which nature and business thrive together.